ro* was invited by the Institut für Tourismuswirtschaft Luzern for a poster-pitch concerning the subject of Swiss Tourism. ro* looked into the subject of tourists and their physical or mind-kept souvenirs, they’re “taking home”. Unfortunately, ro* didn’t win the pitch, but got a “special reference” by the jury, for his critical examination with the subject of tourism – yeah, that pays bills, for real.
Client: pitch, Institut für Tourismuswirtschaft Luzern
Realisation: drawings and digital composing
Date: january 2007
